COURAGE MAKES CHAMPIONS

At LuxFit, we empower you to push past your limits and reach your goals in a fun and energizing environment. Our world-class trainers and friendly members contribute to an inclusive community that loves being active outdoors. Come join us today.

Elevating Luxfit’s Brand and Web Presence

Client Background and Challenge

Luxfit, a premier fitness brand, faced limitations with the design flexibility and brand control offered by their existing Squarespace platform. They sought greater creative freedom to fully express their brand identity and enhance the user experience. Additionally, with the announcement of their new Mission Rock location, Luxfit needed a swift and cohesive update to unify all locations under a consistent brand presence.

Solution: Custom Web Development and Brand Redesign

To address Luxfit’s needs, we embarked on a comprehensive brand and website redesign, moving beyond the constraints of Squarespace. Utilizing custom development tools, we provided Luxfit with a platform that allowed for unparalleled design freedom. This included seamless integration with their marketing software, MailChimp, ensuring that their marketing efforts remained streamlined and effective.

Implementation: Fast and Flexible Execution

Recognizing the urgency of Luxfit’s expansion, we prioritized agility and responsiveness in our approach. Our team quickly and efficiently updated the website to include the new Mission Rock location, while also unifying the brand’s presence across all locations. The new platform not only delivered a spot-on look and feel but also enabled Luxfit to keep users informed about everything, including private events, through their updated website.

Outcome

The redesign and development of Luxfit’s website provided them with the flexibility and control they desired, enhancing both their brand identity and user experience. The successful launch of the new Mission Rock location was supported by a cohesive and dynamic web presence, reflecting Luxfit’s commitment to excellence and their ability to adapt quickly to market changes.